Resume

Microsoft Advertising is a worldwide Sales, Marketing and Services organization that powers the buying and selling of digital advertising across MSFT’s digital portfolio.

I was responsible for crafting the GTM strategy and translating the strategy into tactics for global activation across EMEA, APAC, and the Americas.

• Developed and executed brand campaign strategy and go-to-market plan for the top ten global markets across digital & physical channels.

• Translated my GTM strategy into a tactical integrative marketing plan.

• Led all key global stakeholder forums to ensure we landed our brand value proposition & messaging globally at scale. Stakeholders included sales, regional field, events, research, lifecycle, etc.

• Collaborated with our research team to lead & utilize seasonal and client insights to shape our brand storytelling & editorial calendar.

• Led the prioritization of campaign content localization (language, cultural and geopolitical), in partnership with regional field managers.

• Owned the campaign scorecard and performance dashboard design.

• Delivered monthly and quarterly campaign reporting to executive leadership. Communicated & implemented marketing optimizations.

• Led tracking standardization team to improve data hygiene.

• Hired and managed a creative agency to pitch and ideate a refreshed brand concept and orchestrated with global partners to bring it to life. Oversaw creation and distribution of all creative brand assets.

• Partnered with our product & engineering team to weave in key product details into our brand storytelling editorial.

• Built the go-to-market plan for our video and podcast series, The Download, to ensure smooth flow between the production teams and all promotion stakeholders (e.g., PR, influencers, web, social, etc.).